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Ideas to listen to your customers better
Practical guides on customer experience, surveys and metrics like NPS and CSAT — made for businesses where service happens face to face.

What Is the Likert Scale and How We Apply It in Surveys
An explanation of what the Likert scale means and how it's implemented in customer satisfaction surveys.

What Is CSAT and How We Apply It in Your Surveys
The importance of CSAT for measuring customer satisfaction, how it's calculated through a question on a 1 to 5 scale, and how we apply it to your product or service.

What is NPS and how do we use it in your surveys?
NPS results in EVAA Survey reveal areas for improvement, measure the impact of your program, and guide decisions to boost participant satisfaction and loyalty.

EVAA Survey vs HappyOrNot
EVAA Survey is ideal for companies that need detailed, multi-language surveys. HappyOrNot specializes in instant satisfaction data collection through physical devices.

EVAA Survey vs Google Forms
EVAA Survey is ideal for companies that need detailed, multi-language surveys, offering advanced customization, offline surveys, and dedicated customer support. Google Forms is simpler and suited to basic survey needs.

What to Ask Your Customers: Find Out How to Get Real Answers
According to the experts, the way your questions and answer options are worded is what determines the feedback you'll get from your customers.

The Importance of Satisfaction Surveys
Satisfaction surveys are a good and simple tool for extracting relevant information about our customers.

The Benefits of Having Real-Time Feedback
There are many benefits to being able to get your survey results in real time today.

How to Measure Your Customer Service: Practical Tips
There are many ways to measure whether the service you offer customers is great, average, or downright bad, but all of them share one common denominator.

What to Do With an Unhappy Customer: Do You Know?
If you want customers to get to know you, it's important to make a good impression—because a single complaint can cause you a world of trouble.

Hotel Survey Examples: Questions to Measure Guest Satisfaction
Every survey you run should have a clear goal. What do you want to measure? Keep it to a few concise questions with a single objective. The more questions you add, the less likely your guest is to answer the survey thoughtfully.

Hospital Survey Examples: Questions to Measure Patient Care
Every survey you run should have a clear goal. What do you want to measure? Keep it to a few concise questions with a single objective. The more questions you add, the less likely your patient is to answer the survey thoughtfully.

Why You Should Survey Your Customers: It's Crystal Clear
The main reason is that surveying your customers gives you firsthand information—provided you're truly committed to your service.

How to Improve Your Customer Service: Here's How
Nearly every business dreams of finding the key to success. Experts in the field tell us the answer may be right in front of us.

This Is the Best Time to Run Customer Surveys
Just as people have their moods, a demanding customer is something special, which is why we need to know how, when, and where to run our satisfaction surveys.

7 Reasons Not to Survey on Paper: Find Out Why
If you're about to run a paper survey, here are 7 reasons that might just make you change your mind.

Restaurant Survey Examples: Questions to Measure Satisfaction
Every survey you run should have a clear goal. What do you want to measure? Keep it to a few concise questions with a single objective. The more questions you add, the less likely your customer is to answer the survey thoughtfully.

How to Measure Customer Service: A Practical Guide
Measuring customer service starts with understanding what the customer thinks about the product they bought and the service too.

Tools to Measure Customer Service: CSAT, NPS, CES and More
Subjective measurement is tied to customer behavior and how they feel about the company. Tools like online or phone surveys help you understand the consumer's personal point of view.

How to Create a Customer Satisfaction Survey
The customer satisfaction survey is a tool for gathering data that helps us understand the qualitative and quantitative opinions and impressions of our customer base.
Closing the Loop: What to Do After a Customer Responds
Collecting feedback is the easy part. The real return shows up when you act on every response and let the customer know. That's how you close the feedback loop.
NPS, CSAT, and CES: what each measures and when to use it
Three experience metrics, three different questions. Here's what each one captures, how it's calculated, and at which point in the customer journey it's best to use it.
How to Design a Survey That People Actually Answer
Most surveys fail for the same reasons: they're long, they arrive late and they ask too much. Here are the rules for designing one people complete in seconds.
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From theory to your operation
Put what you read into practice: launch your first survey with EVAA and start listening to your customers in real time.