Restaurant Survey Examples: Questions to Measure Satisfaction
Every survey you run should have a clear goal. What do you want to measure? Keep it to a few concise questions with a single objective. The more questions you add, the less likely your customer is to answer the survey thoughtfully.
Every survey you run should have a clear goal. What do you want to measure? We recommend keeping it to a few concise questions with a single objective. The more questions you add, the less likely your customer is to answer the survey thoughtfully.
The aim is to be clear, focused, and to make the survey as quick to answer as possible.
The topics typically covered in restaurant satisfaction surveys include:
- New or returning customer
- Server’s service
- Atmosphere of the place
- Cleanliness of the place
- Speed of the dishes
- Taste of the dishes
- Presentation of the dishes
- Overall experience rating
- How the customer heard about the place
- Email (optional)
Read: How to create satisfaction surveys for restaurants?
The questions could look like this, with whatever variations and adjustments you decide on to make them more personalized:
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- Is this your first time visiting us?
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- How would you rate your server’s service?
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- How would you rate the restaurant’s atmosphere?
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- How would you rate the cleanliness of the place?
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- How would you rate how quickly your dishes were served?
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- How would you rate the taste of the dishes?
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- Did you like the presentation of the dish?
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- Overall, how would you rate your experience at our restaurant?
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- How did you hear about us?
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- Leave your email if you’d like to receive promotions (optional)
Read: How to run surveys in restaurants?
This survey example covers a lot of important points (objectives), but we recommend using just one objective per survey to get more concrete results. We suggest a maximum of 5 questions so your customer can answer efficiently.
We encourage you to use surveys as a foundation for getting to know your customers. There’s always room for improvement.
Tell us about your experience with these types of questions at your restaurant. Have you used any of them? What would be the most effective structure for your survey?
Read: Why run surveys to improve a restaurant’s service?