Hotel Survey Examples: Questions to Measure Guest Satisfaction
Every survey you run should have a clear goal. What do you want to measure? Keep it to a few concise questions with a single objective. The more questions you add, the less likely your guest is to answer the survey thoughtfully.
Every survey you run should have a clear goal. What do you want to measure? We recommend keeping it to a few concise questions with a single objective. The more questions you add, the less likely your guest is to answer the survey thoughtfully.
The aim is to be clear, focused, and to make the survey as quick to answer as possible.
The topics typically covered in hotel satisfaction surveys include:
- First name
- Last name
- Front desk
- Floors
- Rooms
- Breakfast
- Restaurant
- Café
- Bar
- The hotel overall
- Room number
- Dates of stay
- Hotel recommendation
- How the guest heard about the hotel
- Email (optional)
Read: How to create satisfaction surveys for restaurants?
The questions could look like this, with whatever variations and adjustments you decide on to make them more personalized:
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- Is this your first time staying with us?
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- How would you rate the service at the front desk?
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- How would you rate the cleanliness of the floors?
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- How would you rate your room?
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- How would you rate the quality of the breakfast?
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- How would you rate the quality of the restaurant?
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- How would you rate the quality of the bar?
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- How would you rate the quality of the café?
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- Overall, how would you rate your experience at our hotel?
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- Room number
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- Dates of stay
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- Would you recommend this hotel?
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- How did you hear about this hotel?
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- Leave your email if you’d like to receive news and discounts (optional)
Read: How to run surveys in restaurants?
This survey example covers a lot of important points (objectives), but we recommend using just one objective per survey to get more concrete results. We suggest a maximum of 5 questions so your guest can answer efficiently.
We encourage you to use surveys as a foundation for getting to know your guests. There’s always room for improvement.
Tell us about your experience with these types of questions at your hotel. Have you used any of them? What would be the most effective structure for your survey?
Read: Why run surveys to improve a restaurant’s service?